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Custom Window Treatment Business
A Birmingham window covering franchise running a mobile showroom, selling and installing blinds, shades, drapes and shutters with on-site repair alongside.
Business Highlights
- Mobile showroom brings the shopping experience to the customer rather than waiting for footfall
- Franchise system supplies brand recognition, training, marketing support and operating playbooks
- Strong year-over-year growth in a home services category that holds up in a downturn
- Product range spans blinds, shades, drapes and shutters, plus on-site repair
- Established local customer base with demonstrated demand
Considerations / Questions to Ask
- What are the franchise terms: royalty, marketing levy, remaining term, and what the franchisor requires to approve a transfer?
- Revenue is 100% transactional with no recurring base. What does the pipeline look like month to month?
- How many installation crews are there, and are they employees or subcontractors?
- Growth has been rapid. What drove it, and is it repeatable or a one-off catch-up?
- What is the territory definition, and can it be expanded?
Opportunities
- Repair work is recurring by nature and sits alongside a product business that is not
- The mobile showroom model scales by adding vans rather than by taking more retail space
- Motorised and smart window coverings carry higher ticket values in the same visit
- Builders and property managers are a channel rather than a customer, and are not obviously being worked