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Food Festival and Event Producer
Nearly twenty years of recurring themed food and drink festivals with established venue and radio partnerships, an event manager in place, and thousands of attendees per event.
Business Highlights
- Nearly twenty years of continuous themed festival operations
- Established partnerships with a major regional winery and a radio network
- Recurring annual events at the same venues under long-standing relationships
- Tiered corporate sponsorship packages alongside ticket, vendor and beverage revenue
- A dedicated event manager already handles execution
Considerations / Questions to Ask
- Are the venue and radio partnerships contracted, or personal to the owner after twenty years?
- Events are weather dependent and uninsured cancellations can wipe out a date. What cover is in place?
- How concentrated is revenue across the event calendar, and what happens if the largest date is lost?
- The event manager is described as part-time. Is that enough to run the calendar without the owner?
- Liquor licensing and permits are per event and per venue. Confirm what transfers.
Opportunities
- Recurring annual events build their own audience, so each year starts from a list rather than from nothing
- Corporate sponsorship scales without adding attendees or cost
- Twenty years of venue relationships are the barrier that stops new entrants in event production
- Events run every couple of months, leaving open dates in an established calendar