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Medspa and Primary Care Practice
A hybrid primary care and cash-pay aesthetics clinic running above 50% profit margins, sold with roughly $1M of aesthetic and body sculpting equipment under two and a half years old.
Business Highlights
- Profit margins above 50%, against a 25 to 30% industry average for medical practices
- Roughly $1M of aesthetic and body sculpting equipment, under two and a half years old, included in the sale
- Hormone therapy, medical weight loss, aesthetics and family or urgent care delivered under one roof
- Two full-time nurse practitioners on staff alongside the owner physician
- Cash-pay aesthetics carries no insurance collections or claims processing
Considerations / Questions to Ask
- What is the revenue split between insurance-billed primary care and cash-pay aesthetics, and which carries the margin?
- Corporate practice of medicine rules vary by state. Confirm a non-physician buyer can own this at all.
- $1M of equipment is a large share of the price. Establish its real resale value and remaining useful life.
- Both nurse practitioners are said to stay through transition. Under what agreements, and for how long?
- How much of the patient base follows the owner physician rather than the clinic?
Opportunities
- Cash-pay aesthetics avoid payor mix and claims risk entirely, which is rare in healthcare
- Primary care patients are a captive audience for the aesthetics line, and the cross-sell is already in the building
- The equipment investment is made, so incremental procedures are close to pure margin
- The seller names marketing as untapped on the cash-pay side