Business Is Available for Unlock!
Yoga & Wellness eCommerce
Patented yoga wellness product with national media exposure, strong DTC sales, and scalable eCommerce infrastructure.
Business Highlights
- Direct-to-consumer wellness brand offering a patented, innovative yoga block with ergonomic wrist support, targeting yoga practitioners, fitness enthusiasts, and physical therapy markets.
- Strong online presence with DTC sales driven through the branded site and additional retail distribution channels.
- Product protected by USPTO utility patent, offering defensible intellectual property and clear market differentiation.
- Featured on Good Morning America, QVC, and other national outlets — strong media visibility and credibility.
- Compact, efficient operation with two employees and outsourced fulfillment, making it highly relocatable and easy to manage.
- Generates annual revenue of nearly $500K with a profit margin between 10–13%, leaving room for optimization and margin expansion.
- Offers growth opportunities via influencer partnerships, expanded SKUs, Amazon FBA, and international distribution.
Considerations / Questions to Ask
- What is the current inventory value and is it included in the sale?
- Breakdown of sales by channel (e.g., website, wholesale, promotions).
- Performance of ad campaigns and average CAC/LTV metrics.
- Plans or assets in place for upcoming product launches.
- Details of existing wholesale or retail relationships.
Opportunities
- Expand digital ad campaigns and influencer collaborations to boost DTC traffic.
- Launch new wellness-focused SKUs to increase AOV and customer LTV.
- Scale Amazon presence or enter retail partnerships to diversify sales channels.
- Build community around content and posture/wrist health education to increase organic traffic.
- Streamline backend operations to increase margins and automate customer engagement.