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Full-Service Brand Development Agency
An Alaska marketing and creative agency running a proprietary strategy process, with a mix of recurring retainers and project work and a COO ready to step up.
Business Highlights
- Proprietary strategic process spanning market research, brand positioning and campaign activation
- A COO is in place and prepared to assume the president role after a sale
- Revenue mixes recurring retainers with project-based engagements rather than being purely project work
- Three consecutive years of revenue growth
- Service range covers brand strategy, paid media, social, web design and video production
Considerations / Questions to Ask
- What proportion of revenue is recurring retainer versus one-off project work?
- How concentrated is revenue among the largest clients, and what notice do retainers carry?
- The COO is central to the plan. What are their terms, and is that commitment documented?
- Anchorage is a small market. How much of the client base is Alaska-based versus remote?
- The owner would stay three to five years. Is that a requirement of the deal or an option?
Opportunities
- An agency delivering remotely is not limited by its home market, and the client base has room to widen geographically
- Retainers are the higher-quality revenue and already exist to be grown against project work
- A COO ready to take over means a buyer can acquire without becoming the operator
- The proprietary process is a differentiator that most small agencies cannot claim