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Flooring Products and Installation Business

A Central Florida flooring retailer and installer doing $3M a year on thirty years of local brand recognition, with no advertising spend and every job sold as product plus installation.

Business Highlights

  • Thirty years of brand recognition in a single market, with demand arriving by referral
  • Every job bundles product and installation, with no labour-only work
  • Six-person team of four full-time and two part-time employees
  • Between $225k and $250k of inventory included, and the business assets are paid off
  • Owner available for a three to six month transition

Considerations / Questions to Ask

  • SDE is 10% of revenue. Flooring margins are thin, so understand product cost and installer pay in detail.
  • Referral-only demand usually means the owner's name is the channel. What transfers in three to six months?
  • How much of the $225k to $250k inventory is current and saleable?
  • Are installers employees or subcontractors, and what happens to capacity if one leaves?
  • What are the showroom lease terms?

Opportunities

  • No advertising has ever been run, so paid search and local marketing are untouched
  • Central Florida's housing growth keeps adding floors that need replacing
  • A home services business nearby could bolt this on and cross-sell to its own customers
  • Commercial flooring is already served and can be pushed harder