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SaaS Analytics & Consulting
Proprietary SaaS analytics platform paired with consulting services, generating $1.9M in revenue at nearly 70% SDE margins with 46% revenue growth from 2023 to 2025.
Business Highlights
- Proprietary SaaS analytics platform paired with consulting services, generating $1.9M in revenue at nearly 70% SDE margins with 46% revenue growth from 2023 to 2025.
- Monthly recurring subscription revenue from a proprietary SaaS platform.
- Revenue grew 46% from 2023 to 2025.
- SDE margins near 70% across all reported years.
- Capital-light model with a five-person contractor team.
- Platform transforms operational data into real-time analytics and benchmarking for a specific dealer channel.
- SOC 2 certified analytics platform with deep ERP integration.
- Co-creators of the industry-standard performance benchmark model recognized across the channel.
- Over 250 clients served across North America.
- Nearly two decades of operating history, with the analytics platform launched approximately eight years ago.
- Executive team brings 90+ years of combined industry experience.
- Exclusive market-exclusivity certification program creates a one-client-per-market scarcity model that anchors long-term client relationships.
Considerations / Questions to Ask
- What share of the $1.9M revenue is SaaS subscription vs. consulting engagements, and what is the gross retention rate on SaaS?
- What is average contract value, contract length, and renewal cadence for platform subscribers?
- How concentrated is revenue across the top 10 clients, and what is the largest client's share?
- What is the structure of the five-person contractor team (roles, pay, retention risk, transferability)?
- How dependent is the consulting revenue stream on the founder personally?
- What is the technology stack behind the platform, who maintains it, and what does the engineering roadmap look like?
- What does the ERP integration partnership look like contractually, and is it transferable?
- What is the status of SOC 2 compliance recertification and any other regulatory obligations?
- What is the competitive landscape in the niche, and what is the moat beyond brand and integration?
- Why is the owner willing to stay for approximately two years, and what does the transition plan look like?
Opportunities
- A buyer with experience in professional services, SaaS, or the target channel would be well-suited to maintain and grow the client base.
- The capital-light, subscription-driven model is attractive for an operator or strategic acquirer looking to bolt on a profitable recurring revenue stream.
- Owner is willing to stay for approximately two years to support the transition, materially reducing handoff risk.
- Expand the platform from the current niche into adjacent verticals.
- Platform can be packaged for direct self-service sales in addition to the current consulting-led model.
- Pricing optimization on subscriptions has clear room given the benchmark-standard positioning.
- The market-exclusivity certification program could be monetized more aggressively as a recurring annual recertification fee.
- Cross-sell additional modules to existing single-module subscribers.
- International expansion beyond North America, leveraging the existing methodology and SOC 2 certification.