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Landscaping Business
A New Orleans landscaping business that has grown its client base entirely through realtor referral partnerships, with no advertising spend at all.
Business Highlights
- Every client comes through realtor referral partnerships, with zero advertising spend
- Over five years of operating history with consistent profitability
- Revenue has grown steadily year on year
- Service-based model with low capital intensity
- Hiring has been quality-first rather than volume-first
Considerations / Questions to Ask
- All client acquisition runs through realtor referral partnerships. Are those relationships with the business or with the owner?
- Zero advertising means no tested acquisition channel. What happens if referrals slow?
- What is the crew size, and how much of the work does the owner do personally?
- How much of revenue is recurring maintenance versus one-off installation?
- What equipment is included, and what condition is it in?
Opportunities
- A business at this revenue with no advertising has an entirely untested growth channel
- Realtor partnerships are a repeatable model that can be extended to more agencies in the same metro
- Route density is the main efficiency lever in landscaping and there is room to build it
- Recurring maintenance contracts would smooth revenue against project work